About me
01 · The plan
At Boston College, I studied Theater Arts, Philosophy and World Religions—subjects that fed my curiosity about people, connection and life’s bigger questions.
The plan was law school. Become a prosecutor. Or, if we’re being completely honest, play one on Law & Order.
02 · The turn
Then a professor asked me to run the youngest-age program at Tufts University’s Magic Circle Theater.
It changed the trajectory of my life.
Working with kids in Boston, something in me cracked wide open. I realized that the things that came naturally to me—storytelling, creativity, connecting with people and building community—could be used to make someone’s life better.
I had found my purpose.
03 · The work evolved. The mission didn’t.
That experience led me to create my own educational programming and eventually to Kidville, where I learned to think beyond the child to the entire family experience—and discovered I loved building the business behind the experience just as much as delivering it.
From there, one opportunity kept leading to another, often through people I’d worked with before. Children’s enrichment became family experiences. Family experiences became media and technology. Technology led to health tech.
Along the way, my work expanded across marketing, customer experience, community, growth, content, operations and systems.
On paper, I’ve done a lot of different things. To me, I’ve been doing the same thing all along.
Get close to the people you’re serving. Listen deeply. Understand what would make their lives better. Then build it.
04 · Mission first. Always.
I’ve never been particularly interested in staying neatly inside a job description. I’m interested in what the mission needs.
That’s why “marketer” has never quite captured all of it.
I’m a storyteller and a systems thinker. A community builder and an operator. A strategist who loves execution.
I can zoom out to shape the story and strategy, then zoom all the way in to talk to the customer, solve the problem, build the system—or obsess over the subject line.
Beyond the work
Some of the work that means the most to me has never appeared in a job description.
Kawameeh Middle School musicals
Throwing birthday parties for families who needed a celebration most
A community for female entrepreneurs
How I lead
I’ve developed large teams, kept managers growing with me for years, and led remote teams long before it was the norm.